Balanced Beauties: Joanna from Mallow & White

Earlier this year at a green beauty bloggers event I was lucky enough to meet the incredibly lovely Joanna, creator of Mallow & White. Mallow & White are a completely natural, organic and vegan, british skincare brand. Joanna creates all the products with six ingredients or less, believing that “simplicity is the ultimate form of sophistication” – which I definitely agree with! I’ve been trying out a few of Joanna’s products actually, so have a look out for these appearing on the blog in the new year!! But lets have a chat with Joanna herself…


My name is… Joanna/Mummy/Jo, depending on who you talk to.

I live in/at… Harpenden, a really lovely small town about 30 miles north of London. It’s still close enough to travel in when I need to, but far enough away to pretend I live in the country.

Three things that make me happy are… my two young daughters cuddles, long dog walks in glorious sunshine, delicious food that somebody else has prepared.

Right now I am thinking…that I would like to live in a country where the sun always shines.

Recently I have been inspired by…Livia Firth, (Founder of Eco-Age) and her work with ethical fashion. She has made such an impact on the way many people think about sustainability, and she challenges and inspires me in equal measure.

My favourite meal to cook is…Christmas dinner.

I am currently reading… “Thrive” by Arianna Huffington – it’s written by the co-founder of the Huffington Post, and she tries to explore and redefine what it means to be successful in today’s world. My favourite quote from the book so far is “What is success? It is being able to go to bed each night with your soul at peace”. Love it.

Restore range photo on slate

I started Mallow & White because… of a combination of super sensitive skin and a passion for making products that were simple and highly effective.

Green beauty is important to me because..I believe it is the best way to look after ourselves and our planet.

My top beauty tip is…lots of water in the day, lots of sleep at night.

My beauty essentials are… I’m a sucker for simplicity, and rarely wear make up, apart from a very bold lipstick – current favourite is the brightest Burt’s Bees lip crayon.

I am most relaxed when…I have just done a good workout at the gym and am too exhausted/exhilarated to think of all of the other jobs I should be doing.

The best advice I’ve ever been given is… treat others as you would like to be treated.

My proudest achievement is…oooh, tricky. Can I cheat and do 2? (S: NO…. oh go on then….) From a long term perspective it would have to be producing two daughters who are turning out to be kind, wise and fun. From a short term perspective, it would be winning my first national beauty award last year. I literally wept with joy.

Restore face mask for notonthehighstreet photo

Thank you so much for taking part Joanna!

If you would like to feature in my Balanced Beauties series email me at

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